MARKETING SERVICES
Marketing, Communications & Public Information
This should be your most informative page.
Based on your existing contracts, I would divide your services into six categories.
1. Strategic Marketing & Brand Management
You currently handle campaign planning and brand coordination for multiple organizations.
Your website should highlight:
Strategic marketing planning
Brand development and management
Marketing campaign coordination
Digital advertising strategies
Tourism and destination marketing
Media planning and placement
Performance tracking and reporting
Positioning statement:
We develop coordinated marketing strategies that strengthen brand recognition, increase visibility, and support organizational objectives.
2. Public Information & Government Communications
This is one of Mountain Zombie's strongest differentiators.
Most traditional marketing agencies don't have direct experience working with county governments, municipalities, and public officials.
You've worked on:
Lincoln County public information
Fire recovery communications
Flood and weather-related announcements
Emergency preparedness information
Public meetings and community announcements
Public outreach campaigns
Government communication coordination
Your website should emphasize this capability.
Suggested description:
Mountain Zombie supports local governments and public organizations with professional, timely, and coordinated communications.
From public announcements and community outreach to emergency information support, we help agencies communicate clearly with the communities they serve.
I would also include Public Information Officer (PIO) Support as a highlighted service.
Be careful to distinguish communications support from operational emergency management responsibilities.
3. Social Media & Digital Marketing
This is another major component of your work.
Services include:
Social media management
Content creation and scheduling
Facebook and Instagram advertising
Digital campaign development
Paid media coordination
Audience targeting
Campaign analytics
Community engagement
You could feature examples from your New Mexico True cooperative marketing campaigns.
4. Photography, Video & Creative Production
Your existing work includes tourism campaigns, social media content, and promotional videos.
Highlight:
Professional photography
Promotional video production
Social media video content
Digital advertising creative
Graphic design
Marketing collateral
Event photography
Brand storytelling
I would make this section visually driven.
Rather than describing every service, show actual examples of your work.
5. Tourism & Destination Marketing
This deserves its own category because of your work with Lincoln County and Ruidoso Downs.
Highlight:
Destination marketing campaigns
Tourism advertising
Regional brand development
Visitor engagement
Digital out-of-home advertising
Cooperative marketing campaigns
Sponsored content
Tourism website coordination
Suggested description:
We help communities tell their stories through coordinated tourism marketing campaigns that showcase local experiences, attractions, culture, and destinations.
Your New Mexico True campaigns would make excellent portfolio material.
6. Organizational & Member Communications
This category reflects your newest contract with Alto Lakes Golf & Country Club.
Services include:
Member newsletters
Email communications
Internal communications
Department coordination
Event and activity promotion
Website content management
Communications calendars
Emergency and time-sensitive member announcements